酒店外部有幾個(gè)最重要的公眾？
    酒店外部公眾涉及面極廣，以下是酒店最重要額幾個(gè)外部公眾。
   （1）客人是酒店最直接、最有影響的公眾群，酒店與客人關(guān)系的狀態(tài)，不僅決定了現(xiàn)實(shí)客人的滿意度，還能影響潛在的客人的購買選擇。對客人公眾群而言，酒店公眾關(guān)系的協(xié)調(diào)作用，首先是與客人溝通，這種溝通工作既是大量的，也是極為重要的；必須始終樹立顧客第一、客人總是對的經(jīng)營思路，根據(jù)客人的要求建立和完善服務(wù)項(xiàng)目和服務(wù)設(shè)施；高度重視客人的投訴，真正與客人做到相互溝通，彼此信任，互促互進(jìn)。
   （2）新聞媒體是酒店重要的外部公眾，對于酒店知名度的提升與形象的傳播具有重要的作用。酒店應(yīng)與新聞媒體構(gòu)建和保持密切合作的關(guān)系，將有價(jià)值的信息通過大眾傳播媒介傳達(dá)給公眾，吸引公眾對酒店形象設(shè)計(jì)的注意了解，促進(jìn)產(chǎn)品與服務(wù)的銷售。
    酒店能夠提供給新聞媒體的素材十分廣泛：
    經(jīng)營管理中的突出成就和經(jīng)驗(yàn)，酒店或員工為社會所做的貢獻(xiàn)、獲得的獎(jiǎng)勵(lì)；
    酒店重大事件，如新服務(wù)設(shè)施落成、周年慶典等；
    名人下榻與惠顧事件，越是有名的人物。越能說明你的酒店聲譽(yù)赫赫，也越是新聞媒介的聚焦點(diǎn)；
    接待能引起公眾興趣的團(tuán)體與事件，如國際重要會議；
    在酒店內(nèi)舉辦的各種活動，如大型展覽會、時(shí)裝發(fā)布會、時(shí)裝表演等特殊活動；
    酒店進(jìn)行的募捐資助公益事業(yè)的事跡。
   （3）旅行社是酒店外部公共關(guān)系重點(diǎn)公眾群之一，酒店和旅行社建立合作互惠的關(guān)系，將給酒店帶來穩(wěn)定的客源。酒店在處理與旅行社關(guān)系時(shí)應(yīng)做到：
    和旅行社保持密切的聯(lián)系，經(jīng)常向旅行社提供各種信息，包括年度報(bào)告書、產(chǎn)品和服務(wù)信息、促銷資料等；
    組織旅行社人員參觀酒店，使用、感受、評價(jià)酒店的產(chǎn)品和服務(wù)；
    為旅行社訂房提供最大分辯；
    根據(jù)旅行社訂房數(shù)量給予獎(jiǎng)勵(lì)；
    協(xié)助旅行社進(jìn)行促銷活動；
    征詢旅行社對酒店工作的意見。
   
Hotel outside several of the most important public?
    Exterior public covers a very wide, the following is the hotel's most important the amount of several external public.
   (1) Guests hotel directly, the state of the most influential public groups, hotels and guest relations, not only determines the reality of guest satisfaction, but also influence potential guests the option to purchase. Guests in terms of the public group, the coordinating role of the hotel public relations, first of all communication with the guests, this communication work is not only a large number of extremely important; must always establish the customer, the guest is always right business idea, according to guests the requirements of the establishment and improvement of services and facilities; attaches great importance to the guests' complaints, really to do with the guests to communicate with each other, mutual trust, promoted by mutual progress.
   (2) The news media is the hotel's external public, has an important role for the hotel to enhance visibility and image transmission. With the news media to build and maintain a close cooperative relationship, valuable information is communicated to the public through the mass media to attract public attention to understand the hotel to promote the sales of products and services.
    The hotel can provide a wide range of material to the news media:
    Outstanding achievements and experience in business management, hotel or staff for the community's contribution, reward;
    Hotel a major event, such as the completion of new facilities, the anniversary celebration;
    Celebrities stayed throughout the event, the more famous characters. More able to explain the reputation of your hotel hehe, the more the media focal point;
    The reception can cause the public interest groups and events, such as the important international conferences;
    Held in the hotel's various activities, such as large-scale exhibition, fashion show, fashion shows and other special activities;
    The hotel fund-raising to finance the public good deeds.
   (3) Travel Agency is one of the Hotel external public relations focus public group, hotels and travel agencies to establish a mutually beneficial relationship of cooperation, will give the hotel a stable source. Hotels in the relationship between processing and travel agencies should do:
    And travel agents to maintain close contact, often provide a variety of information to travel agents, including the annual report, product and service information, promotional materials;
    Organization travel agency staff to visit the hotel, use, feelings, and evaluation of products and services of the hotel;
    Provide for travel agents booking differentiate;
    According to travel agents booking number will be rewarded;
    Assist travel agents to carry out promotional activities;
    Seek the views of the travel agency for hotel work.